MANLY MAKEOVERS
by Davida "The Clipper Cut Queen" Leary

Once again the Barbershop is flying high. Having been a Professional Cosmetologist for over 15 years, I have experienced the rise and fall of the Barbershop. Now the Barbershop is on the rise again and in full swing. Thanks to the growing culture of Men Europe have categorized as the Metrosexual Man. No longer is the Barbershop being visited for basic clipper cuts and shaves. Men are getting Precision Clipper Cuts, Advanced Outline Detailing, Shampoos, Conditioners, Twists, Locs, Braids, Texturizers and sometimes Press and Curls, can you say "Snoop Dog." And all of this is achieved while still maintaining their masculinity.

As a woman and a Men's Grooming Specialist, I find it quite refreshing to see so many men concerned about their appearance. Most of these men are Corporate Professionals who have to be well groomed at all times. However, this trend is growing rapidly amongst Blue Collar Professionals as well. I have countless auto mechanics and contractors, just to name a few who visit me regularly for Manly Makeovers. You may be wondering, what is a Manly Makeover? Well, a Manly Makeover is when a gentleman comes into the shop and requests a Deluxe Grooming Service. This service consists of a Shampoo, Condition, Scalp Massage, Blow Dry, Precision Cut and Outline Detailing. Sometimes the client may prefer a complete transformation such as a Deep Coloring, Texturizer or any other style completely different from what they have been wearing. Each client has special grooming needs that must be met individually.

As Men's Grooming Professionals, we must continue to educate ourselves on growing style trends, product knowledge and hair care theory. It is important to attend hair shows and seminars. Read hair and beauty culture books and magazines. This gives us an edge over the bootleg, basement barber. Anyone can "Cut Hair," but it takes Education, Knowledge and Care to be a true Professional Men's Grooming Specialist and provide a real Manly Makeover.


DAVIDA THE CLIPPER CUT QUEEN



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